![]() If you want to make a difference, you want your ideas to be sticky.Īuthors Lidwell, Holden, and Butler, who wrote the fantastic book Universal Principles of Design, identify six key areas in which you can make your ideas sticky (or, memorable, lodged in your reader-viewers’ minds). If you are an advertiser, marketing professional, small business owner, or just some dude with an important message to share, stickiness is a concept that you’ll want to familiarize yourself with. ![]() Stickiness is a critical design technique for causing people to remember what you make. (And if you haven’t read Gladwell’s book, go read it!) Authors Chip Heath and Dan Heath took the idea a bit further and wrote an entire book on just that idea: Made to Stick: Why Some Ideas Survive and Others Die. ![]() If you’ve read Malcolm Gladwell’s The Tipping Point, then you probably remember him talking about “stickiness,” the process by which ideas stick in a global consciousness. ![]()
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